
Lamborghini's 2024 Sales Record and Future Plans
Lamborghini, the Italian super sports car manufacturer, announced that it has broken a sales record in 2024, a significant achievement. The company announced that its total sales increased by 6% compared to the previous year. 10.687 vehicles This success highlights Lamborghini's efforts to increase its influence and market share worldwide.
Regional Sales and Distribution
Lamborghini's regional sales figures show which markets the brand is stronger in. According to the data below, Lamborghini's sales are distributed as follows:
- Europe, Middle East and Africa: 4.227 vehicles (+6%)
- America: 3.712 vehicles (+7%)
- Asia Pacific: 2.748 vehicles (+3%)
These figures demonstrate Lamborghini’s strong position in the global market and the increase in demand in various regions. In particular, the 7% increase in the American market proves how popular the brand is there.
The Impact of Urus and Revuelto
Behind Lamborghini's successful sales figures, Urus SUV model and Revuelto The hybrid supercar has a big impact. The Urus stands out with the luxury and performance it offers, especially in the SUV segment. This model, which has full orders until 2026, reinforces Lamborghini's power in the SUV market.
The Revuelto, on the other hand, offers an environmentally friendly option by combining hybrid technology and performance. The role of these two models in increasing Lamborghini's sales is undeniable. Since the Revuelto is fully booked until 2027, this model is also expected to have a positive impact on future sales.
New Hybrid Supercar: Temerario
Lamborghini's new hybrid supercar Reckless, has not yet been included in sales figures. However, the Temerario, scheduled for release in 2025, is expected to further boost Lamborghini’s sales. The model stands out as part of the brand’s future hybrid and electric vehicle strategies.
With its powerful engine and stylish design, the Temerario targets both performance enthusiasts and environmentally conscious consumers. This demonstrates Lamborghini's innovative approach and how quickly it adapts to changes in the automotive industry.
Lanzador: Electric SUV Concept
Lamborghini's electric SUV concept Pitcher is an important project that will shape the brand’s future electric vehicle strategy. The production version of the Lanzador has been postponed to 2029. This model will be Lamborghini’s first fully electric car and will contribute to the brand’s sustainability goals.
The growth in the electric vehicle market and the demand for environmentally friendly vehicles show how strategic Lamborghini's investments in this area are. Lanzador will not only be a performance-oriented vehicle, but also a model that highlights environmental awareness.
Lamborghini's Future Vision
Lamborghini aims to not only produce super sports cars, but also to keep up with the changes in the automotive industry. Its focus on hybrid and electric vehicles has become one of the cornerstones of the brand's future growth strategy. In this context, Lamborghini's new model launches and technological innovations create great excitement in the automotive world.
In particular, today, when the demand for environmentally friendly and sustainable cars is increasing, Lamborghini's steps in this regard will strengthen the brand's competitive position. In the coming years, these new Lamborghini models are expected to further increase the brand's prestige and positively affect its sales.
Lamborghini's 2024 sales figures and future plans show that the brand will continue to solidify its place in the automotive industry. In this context, Lamborghini's innovation and performance-oriented approach are among the most important elements that distinguish it from its competitors.