Rolls-Royce Cullinan Series II Unveiled in Turkey
Rolls-Royce introduced the Cullinan Series II, the bold evolution of the Cullinan, the world's most popular model in the super luxury SUV segment, in Turkey. This new model draws attention with its technological innovations and design updates that meet the understanding of luxury and changing customer expectations.
Building on the unprecedented success of the Cullinan, the Cullinan Series II represents a bold evolution. Representing the most comprehensive development of the Series II in Rolls-Royce history, this new design responds to changing definitions of luxury and evolving usage habits, while remaining true to the core qualities that underpinned the popularity of the Cullinan.
Rolls-Royce Motor Cars Istanbul Dealer Owner Artuğ Aysal “Since 2018, Cullinan has made significant contributions to our success story in Turkey, profoundly changing the perception of what a Rolls-Royce car is and what it can mean to its owner. We are delighted to present the bold evolution of Cullinan for the first time in our home country, in our new showroom, to our customers and brand friends.”
Hilal Aysal Arcan, General Manager of Rolls-Royce Motor Cars Istanbul “Cullinan has reshaped the use of super luxury motoring by allowing our customers to experience the brand’s distinctive ‘magic carpet’ ride in Turkey’s metropolises as well as its remote regions. Cullinan has introduced entirely new customer groups to the brand, and the growing appeal of the Rolls-Royce of SUVs gives us confidence in our long-term success in Turkey,” he said.
Frank Tiemann, Director of Corporate Communications, Central/Eastern Europe and Central Asia, Rolls-Royce Motor Cars “The success of the Cullinan Series II, which can be used on any surface with ease of driving, depends on its production being faithful to its principles and preserving its quality features. An advanced luxury concept that represents real progress and development also gives Cullinan more expression and ostentation.”
Versatility and Ease of Use
Verticality is a key exterior design theme that recalls the illuminated skyscrapers of the megacities that Cullinan increasingly houses, and is most evident in the new headlamp design. The front end of the Cullinan Series II is composed of clean lines and sharp finishes, focusing on a smooth, unibody appearance that showcases the car’s perfect proportions and powerful stance.
The centrally illuminated Pantheon grille is accompanied by a polished and shiny ‘horizon line’ running horizontally between the daytime running lights. Viewed from the profile, the exterior appearance of the Cullinan Series II is further transformed. The design lines extending from the taillights to the ‘RR’ emblem on the wheel hubs create a subtle taper and an impression of movement, combining aesthetics with dynamism.
The rear view changes start with the exhaust design and extend to the stainless steel skid plate. The most significant change in the car’s interior geometry is the glass front panel that extends from pillar to pillar at the top of the dashboard – an elegant and versatile design element featuring an illuminated Cullinan logo and a unique cityscape graphic. Inspired by the night views of the skyscrapers of the world’s megacities, the graphic consists of 7.000 elements. Customers can also create their own illuminated dashboard motifs in collaboration with the brand’s Bespoke designers.
Source: (BYZHA) Beyaz News Agency