Vivo's New Sub-Brand: Jovi
Chinese smartphone maker Living, took a remarkable step in the technology world and decided to create a new sub-brand for mid-range and affordable phones. This new brand, Jovi Jovi will be known as Vivo’s current V ve Y will be launched with the rebranding of some models in their series.
What is the Jovi Brand?
Vivo previously used the Jovi name for its AI assistant and various system applications. However, now the Jovi brand is emerging as a new brand representing affordable smartphones. This strategy Xiaomi'S POCO It is similar to its sub-brand and this aims to strengthen Vivo's position in the market.
Market Targets with Jovi
The Jovi brand will initially be launched as a rebranding of existing Vivo phones, which will help the brand gain recognition and increase its market share. Smartprix According to data obtained by GSMA, three new Vivo smartphone models bearing the Jovi brand have been detected in the GSMA database. These models are:Jovi V50, Jovi V50 Lite 5G ve Jovi Y39 5G are listed as.
JoviOS: A New User Experience
Jovi is a new interface developed for Android. JoviOS JoviOS is Vivo's current interface FuntouchOSIt stands out as a system that can replace JoviOS. This innovation can significantly improve user experience and increase Vivo's competitiveness. JoviOS is expected to attract attention with its user-friendly design and functionality.
Jovi Sub-Brand Strategy
Vivo aims to reach a wider audience in the affordable smartphone market with its Jovi sub-brand. Jovi will offer an attractive alternative, especially for young users and consumers looking for a budget-friendly phone. This strategy will allow Vivo to further diversify its wide range of products.
Future of the Market and Where Vivo Is
Competition in the smartphone market is increasing day by day. Vivo aims to gain a significant place in this competition with its Jovi brand. In particular, its greater presence in the affordable smartphone segment is considered an important step in increasing the brand's market share. Vivo is expected to be able to better meet the needs of users with the Jovi sub-brand.
Result: A New Era with Jovi
Vivo’s Jovi sub-brand aims to fill a significant gap in the affordable smartphone market. The innovative features and user-friendly interface that will be offered with Jovi will increase the brand’s competitiveness. Vivo aims to adapt to future technology trends with the Jovi sub-brand while also meeting user expectations.
