DS Automobiles New Naming Strategy: DS N°8
DS Automobiles has developed a striking naming strategy for its new flagship, the DS N°8. This new approach aims to bring together the brand’s current product range and the names of future DS Automobiles models, while offering a bolder and more modern logic with the designation ‘N°’. This strategy emphasizes the ‘DS Automobiles’ designation on the rear of the car, while the ‘N°8’ signature sufficiently separates the brand and model name.
The new 'N°' naming strategy marks the beginning of a model generation for DS Automobiles and highlights this important development. In addition, the '°' symbol at the rear of the car adopts a diamond-shaped design, referencing the DS Automobiles DNA. DS N°8 opens the door to a new era after the DS 3, DS 4, DS 7 and DS 9. It is the brand's first car to be designed exclusively as 100% electric.
The '8' represents a new era for DS Automobiles. The shape of this number, close to the infinity sign, symbolises balance and serenity, which come together to form a harmonious whole. DS N°8 stands out with its design, flowing lines, technology and comfort elements, and these details constitute the fundamental building blocks of the model. With this model, the company aims to continue to meet the expectations of its customers in the SUV class.
DS Automobiles’ new design language retains the key features that shaped the SUV Coupe concept, while achieving an innovative design. Inspired by the DS AERO SPORT LOUNGE concept, the model demonstrates a progressive approach to French large car design. Measuring 4.82 metres in length, DS N°8 is 1,90 metres wide and 1,58 metres high.
Current Technologies
The model draws attention with its vertical LED daytime running lights on the front bumper. The headlights are surrounded by the DS PIXELVISION lighting system, offering a modern look. A fine balance is achieved between the sharp and distinct lines at the front and rear with the surfaces in the side design. The model's door trims embrace the passengers, offering an innovative sound system and lighting. In addition, the model's silhouette offers a fluid and impressive profile with an uninterrupted roof line extending to the spoiler on the boot. Aiming to enhance the driving experience, this model reflects dynamic comfort with up-to-date technologies.
DS N°8 Technical Specifications
DS N°8 is available with new 210% electric powertrain options producing 350 hp and 100 hp. The 350 hp version uses two electric motors for the four-wheel drive system. The 350 hp four-wheel drive version can provide an additional 25 hp (375 hp total). These features minimize the number and duration of stops on long journeys.
Thanks to the constant maximum charging power of 20 kW between 55 and 160 percent charge levels and the battery preheating function, a charge level of 20 to 80 percent can be reached at fast charging stations in just 27 minutes.
DS Automobiles CEO Olivier François stated that the sector is undergoing a revolutionary transformation, saying, “DS Automobiles is at the forefront of accelerating its electrification strategy. With DS N°8, the brand is part of the energy transition by offering sustainable and uncompromising mobility with the French Art of Travel. DS Automobiles’ women and men employees have meticulously selected the materials and technologies that will position DS N°8 in this dimension.”
Agnes Tesson-Faget, Product Director at DS Automobiles, emphasised that the model offers unparalleled electrical efficiency and the highest level of safety in its class, adding: “The model provides absolute comfort without compromising on dynamic driving.”
