After X, formerly Twitter, was purchased by Elon Musk, radical changes were made to the platform, leading users to seek alternative social media platforms. This situation brought about a search for a new and different experience for many users.
Bluesky's Growth
Bluesky is rapidly gaining popularity as an alternative to X/Twitter. In the past week, the app gained over 700 new users, bringing its total to over 14,5 million users. The majority of new users are from the United States. This has helped Bluesky become the second most popular free social networking app in the US app store, behind Meta’s Threads.
The Impact of Elections
The approach of the US presidential election may have played a significant role in Bluesky’s surge in users. Some users may have sought an alternative social media experience away from a platform owned by Elon Musk, a supporter of Donald Trump. This appears to have contributed to Bluesky’s growing user base.
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