According to research conducted by the Automotive Distributors and Mobility Association (ODMD), electric car sales in Turkey showed a significant increase in 2024. TOGG stands out as the leading brand in this field and has gained a large share in the Turkish market with domestic production.
TOGG's Rising Market Share
According to data covering the January-October period of 2024, TOGG increased its share in the Turkish electric car market by 31 percent, reaching the top. During this period, TOGG reached a total sales figure of 20.140 units and became the best-selling brand in the market. Offering a domestic and environmentally friendly alternative has reinforced TOGG's success in the Turkish market.
Best-Selling Electric Car Brands in Turkey
According to ODMD’s report, Tesla became the best-selling electric car brand after TOGG. Tesla came in second with 7.367 units sold; BMW came in third with 6.576 units. Ssangyong came in fourth with 3.982 units sold, while Mercedes-Benz came in fifth with 3.931 units. This data shows that the electric vehicle market in Turkey has shown great development and that consumers are turning to environmentally friendly alternatives.
Growth Potential in Türkiye's Electric Vehicle Market
The development of the electric vehicle market in Turkey is seen to be influenced by government incentives and increasing interest in environmental policies. While TOGG's leadership emphasizes the importance of domestic production in the Turkish market, it is possible to predict that other global brands will increase their investments in the electric vehicle sector in Turkey. This rapid growth reveals Turkey's potential in the electric vehicle market.