Chinese premium off-road SUV brand JAECOO has officially announced football legend Arda Turan as its “brand ambassador” in Turkey.
Arda Turan, who has won countless awards, reflects the fearless spirit of discovery in the sports world. Similarly, JAECOO models offer superior performance both in the city and on the field with their superior performance and smart technologies. This collaboration best reflects JAECOO's "fearless discovery and bold leap" brand approach.
JAECOO's first urban off-road SUV model in Turkey, JAECOO 7, exhibits similar precision and agility to Arda Turan's performance on the field in conquering the city and difficult terrain. Thus, it presents a perfect blend of versatility and innovative approach. In addition to his successes in his football career, Arda Turan stands out as a name that will strengthen JAECOO's image with his influence on the masses.
JAECOO derives its name from the combination of the words “Jaeger” and “Cool”, and expresses the urban adventurer’s passion for nature while expressing extraordinary personalities. JAECOO continues its innovative approach by adhering to the brand concept of “From Classic, Beyond Classic”. Thus, the brand is marking a new era in the off-road world with its superior performance, high-level safety and future-oriented intelligence. JAECOO pioneers the new off-road style by inheriting the classic off-road genes and integrating the knowledge and skills of expert design teams from England, Germany and other countries.
With this collaboration, JAECOO inspires users who bravely pursue their dreams and challenge the odds. In the future, JAECOO will continue to maintain the spirit of exploration and breakthrough by offering high-performance and high-quality off-road vehicles to provide users in Turkey with a better urban off-road lifestyle experience.