Apple's Performance in 2024: iPhone Sales Decline and Future Strategies
The year 2024 has been a year that brings many uncertainties for Apple. With the changes in the smartphone market, the fact that iPhone sales increased by only 0,4% has brought with it results that question the future of the company. In this article, we will take a deep look at why Apple's iPhone 16 model failed to meet expectations, the sales performance of the Apple Vision Pro, and the company's search for new sources of income.
iPhone 16 Model Fails to Meet Expectations
Apple introduced the iPhone 16 model Apple Intelligence It had created great expectations with its artificial intelligence technology called iPhone 16. However, it was seen that this new technology was not enough to affect the experience offered to consumers. Users began to question the value that the innovations offered by the iPhone XNUMX added to their daily lives.
In addition to this situation, the iPhone 16 phased rollout and the delays also had a negative impact on sales. When users wanted to buy a new iPhone, they thought that most of the features offered by the previous model were sufficient. As a result, the iPhone 16 did not gain enough traction in the market, which affected Apple's market share.
Apple Vision Pro: High Price and Low Demand
Apple is introducing another product in 2024, apple vision pro It had also taken an innovative step in the field of virtual reality with its . However, the high price of this product was a major obstacle for potential buyers. Consumers questioned whether they would be able to get the return on such an investment.
The low sales of the Apple Vision Pro also threaten the company’s position in the virtual reality market. News that production will be completely discontinued by the end of the year suggests that Apple needs to reconsider its strategy in this area. Moreover, this situation raises important questions about how Apple’s research and development budget will be used.
Apple's Search for New Revenue Sources
The decline in iPhone sales and the failure of the Apple Vision Pro have led Apple to look for new sources of revenue. The company's current projects include iPad robot ve smart home devices These new products have a high potential to increase Apple's revenues.
However, Apple is also reportedly aiming to produce AI-powered humanoid robots in the future. Such innovative products have the potential to strengthen Apple’s position in the technology market. However, the time and resources required to implement these projects could put additional pressure on the company’s current financial situation.
Eyes on iPhone 17 Air Model
Apple hopes to make up for the disappointment it experienced in 2024 in 2025. The company is expected to focus all its attention on the iPhone 17 Air model. Whether this model can recapture the interest of consumers is critical to Apple's future.
What kind of innovations do consumers expect from the iPhone 17 Air? In particular, a more effective integration of artificial intelligence technology can improve the user experience. Apple's strategy and marketing tactics in this model are among the elements that will directly affect the company's competitiveness.
As a result
Apple's performance in 2024 has been a decisive year for the company's future. The failure of the iPhone 16 and Apple Vision Pro to achieve the expected success has led Apple to develop new strategies. In order to meet consumer expectations and increase market share, Apple will need to review its innovation and market entry strategies. All eyes will be on the iPhone 17 Air model and Apple's future steps.
