Playing a leading role in the transformation of public transportation to electric and autonomous vehicles in the world with the vision of being “One Step Ahead in the Future of Mobility”, Karsan exhibited its latest models and technologies at the FIAA International Bus Show held in Madrid, the capital of Spain. Showing off its electric, autonomous and hydrogen technologies together at the show with its innovative models such as e-JEST, Autonomous e-ATAK and e-ATA HYDROGEN, Karsan not only introduced the vehicles of the future; it also announced its new structuring and strategic goals in Spain.
Karsan is preparing to operate in this market under its own roof by purchasing 100% of its representative in Spain, E-buskar. This move is an indication of Karsan’s aim to further strengthen its presence in Spain. The brand aims to gain an even stronger structure in sales and after-sales services and to become one of the most important players in Spain’s electric public transportation market by expanding its dealer network through strategic partnerships. Stating that Spain is an important market in Karsan’s growth strategy, Karsan Deputy General Manager of Commercial Affairs Deniz Çetin said, “As Karsan, we continue our work by strengthening our new structure in the Spanish market. We want to not only be present in this market, but also achieve lasting success. In this direction, under the leadership of E-buskar, which is fully managed by Karsan, we are focusing on providing our customers with the highest standard of service by increasing our cooperation with experienced dealers in the sales, after-sales, spare parts and second-hand sectors in public transportation. Our goal is to carry our success in the Luxembourg, France, Romania, Italy, Portugal and Bulgaria markets, where we are among the top 3 in Europe, to Spain and to become one of the leading players in this market as well.”
Playing a leading role in the transformation of public transportation to electric and autonomous vehicles in the world, Karsan continues to introduce its new technologies and services to wider audiences by participating in international organizations. In this context, Karsan, which took its place with a comprehensive participation in the FIAA International Bus Fair held in Madrid, the capital of Spain, made a show of strength by presenting 3 different technologies to the participants with its hydrogen, electric and autonomous vehicles. Exhibiting the European market leader e-JEST, the world's first and only Level-4 autonomous bus that carries passengers in open traffic Autonomous e-ATAK and the e-ATA HYDROGEN model representing the environmental vision, Karsan attracted attention as the only brand that can offer electric, hydrogen and autonomous technology mobility solutions under the same roof.
Karsan is Getting Stronger in the Spanish Market!
Karsan has taken an important step towards further strengthening its presence in Spain and has agreed to purchase the entirety of E-buskar. Karsan’s strategic decision to conduct its operations in Spain through its own subsidiary once again demonstrates the importance the brand attaches to this market. As part of its new structuring strategy, it plans to manage its operations in the country through regional offices in Madrid, Barcelona and Malaga, with strong dealer collaborations, by dividing them into four main regions: Northern Spain, Andalusia, Catalonia and the Canary Islands. In this process, negotiations are ongoing to establish 27 different service points. Karsan, which aims to provide uninterrupted and high-standard service to its customers throughout Spain with its wide service network, aims to be one of the strongest players in the market.
Customer Focused Strategy and Growth Vision
Karsan Commercial Affairs Deputy General Manager Deniz Çetin made a statement about the new structuring process, saying, “As Karsan, we act with the approach of ‘We are there wherever the customer is.’ Our extensive service network plan in Spain will enable us to respond to our customers’ needs in the fastest way possible. Our goal is to be a permanent player in this market,” emphasizing Karsan’s customer-focused strategy.
Karsan, which entered the Spanish market in 2022, continues its growth in this market. Karsan, which aims to expand its electric vehicle fleet currently serving in 19 cities, will deliver the first 12-meter e-ATA bus fleet to the city of Sabadel by the end of the year. After this delivery, the company's total number of electric vehicles in the country will reach 41. It aims to reach a wider customer base with its strategic dealer network and under the management of E-buskar, a wholly owned subsidiary of Karsan.
FIAA Madrid: Technology and Strategic Commitment
Karsan once again demonstrated its determination and technology in the Spanish market with its strong participation in the FIAA fair held in Madrid. The company aims for a permanent success in Spain by planning to expand its dealer network and service points. Karsan continues to expand its activities with the understanding of “Karsan is where the customer is”.
Karsan is Always by Its Customers' Side!
Karsan Commercial Affairs Deputy General Manager Deniz Çetin said regarding the targets in the Spanish market, “Our goal is to grow stronger in this market. We are moving towards this goal with sure steps by expanding our sales and service network.” Also emphasizing Karsan’s customer-focused approach, Çetin said, “Being by the side of our customers is our top priority. Thanks to our spare parts warehouses located in Germany and Italy, we can make fast shipments to all corners of Europe. In addition, we can quickly solve problems by providing instant intervention with our remote detection and support application.”
Karsan's determined stance and sustainable growth strategy in the Spanish market are among the most important factors that make the brand stand out in this market. With both its investments in technology and its customer satisfaction-oriented service approach, Karsan aims for permanent success in Spain.
