Opel will be Stellantis' trump card against Chinese electric vehicles
Stellantis is preparing to revive the German brand Opel in order to be more competitive against its Chinese rivals in the European market. Opel launched its new electric Corsa model this month and introduced it with an advertising campaign targeting young customers.
Opel responds to pressure to offer affordable electric vehicles
Opel has become one of Stellantis' most important brands because the pressure to offer affordable electric vehicles in Europe is increasing. As inflation reduces consumers' purchasing power, major European automakers such as Stellantis and Volkswagen risk losing market share as Chinese manufacturers enter the region with cheaper vehicles.
To reduce this risk, Opel made an assertive entrance with its new electric Corsa model. The Corsa was the best-selling small car in Germany and the UK last year, with more than 14,5 million Corsa units sold since the model's debut.
Opel reached profitability with Stellantis
Opel and its UK sibling, Vauxhall, made losses for many years while they were under General Motors. The brands acquired by Stellantis in 2017 reduced costs, eliminated unprofitable models and reached profitability in a short time.
Stellantis aims to make Opel the largest electric vehicle manufacturer in Europe. The company plans to offer electric versions of all Opel models by 2025. Opel continues to develop new models and improve existing models to achieve this goal.
Opel will be Stellantis' trump card against Chinese electric vehicles. The brand aims to increase its competitiveness in the European market by offering affordable, high-quality and environmentally friendly vehicles. Opel took the first step towards this with its new electric Corsa model and announced that it will make more innovations in the coming years.