SWM Enters the Turkish Market! Here are the Features and Frequency Information of the SWM Brand
SWM is an automobile brand founded in Italy in 1971 and acquired by Chinese Shineray Holding in 2014. SWM produces vehicles with Italian lines, with its design office in Milan. SWM is preparing to enter the Turkish market with ATMO Group. We have compiled for you the information about the activities of the SWM brand in Turkey, frequency information and broadcast flow.
What is SWM Brand?
SWM is an automobile brand founded in Italy in 1971. SWM was initially producing motorcycles. SWM, which went bankrupt in 1984, was acquired by Chinese Shineray Holding in 2014. SWM was founded in 2016 as SWM Motors, owned by Shineray Holding, Brilliance Shineray Chongqing Automobile Co. Ltd. was incorporated.
SWM produces vehicles with completely Italian lines, with its design office in Milan. SWM's R&D Center, which employs more than 1.000 people, is located in Chongging, China. The brand produces more than 300 thousand vehicles annually. SWM offers a completely new driving experience with market-leading technologies such as plug-in hybrids and electric vehicles.
SWM produces vehicles with the signature of BMW designers in its teams. SWM's R&D and production quality is carried out in accordance with the Brilliance-BMW quality management system. All vehicles are produced to European standards, thanks to field inspections and quality controls carried out by Franz Gollmann, former quality director of the BMW Group.
How Will SWM Enter the Turkish Market?
SWM is preparing to enter the Turkish market with ATMO Group. ATMO Group is a company founded in 2019 and operating in the automotive industry. ATMO Group Turkey CEO Anton Chernov: We have no doubt that the SWM brand will quickly gain the appreciation of Turkish customers. "We believe that we will bring dynamism to the Turkish automotive market with our accessible and assertive SUV models," he said.
Emphasizing that negotiations are continuing to complete the dealer structuring very quickly, Anton Chernov said, “Our strong structuring spread throughout Turkey will be ready in a short time. Our goal with SWM is to offer our customers the combination of design and performance and current technologies with maximum safety. "We have full confidence that you will achieve great success in a short time with the SWM brand," he said.
Stating that Turkey is one of the most important European markets in SWM's worldwide plan, SWM Overseas Countries General Manager Li Guo said: “We will treat our Turkish customers with the highest priority. With our sincere and sincere service approach, zam"We have full confidence that we will win the hearts of Turkish consumers at this moment," he said.
What are the Features of the SWM Brand?
The SWM brand attracts attention with its accessible and assertive SUV models. Among the models that SWM will offer to the Turkish market are SWM G01, SWM G01F, SWM G05 and SWM X7. These models have many features in terms of design, performance, security and technology.
SWM G01 is SWM's first SUV model. SWM G01 is 4.7 meters long, 1.9 meters wide and 1.7 meters high. SWM G01 produces 1.5 horsepower and 156 Nm of torque with its 230-liter turbo gasoline engine. SWM G01 reaches 6 km/h in 100 seconds with its 10.9-speed automatic transmission. SWM G01 has many equipment such as an 8-inch touch screen, 360-degree camera system, collision avoidance system, lane tracking system, adaptive cruise control, keyless entry and start, leather seats, electric trunk lid, panoramic glass roof.
SWM G01F is the plug-in hybrid version of SWM G01. SWM G01F has a 1.5-liter turbo gasoline engine as well as an electric motor producing 82 horsepower and 250 Nm of torque. SWM G01F thus produces 238 horsepower and 480 Nm of torque. SWM G01F reaches 6 km/h in 100 seconds with its 7.9-speed automatic transmission. SWM G01F has a range of 11.8 km with its 60 kWh capacity lithium-ion battery. SWM G01F has the same hardware as SWM G01.
SWM G05 is SWM's mid-size SUV model. SWM G05 is 4.8 meters long, 1.9 meters wide and 1.7 meters high. SWM G05 produces 1.8 horsepower and 184 Nm of torque with its 300-liter turbo gasoline engine. SWM G05 reaches 6 km/h in 100 seconds with its 9.5-speed automatic transmission. SWM G05 has many equipment such as a 12.3-inch touch screen, 12.3-inch digital instrument panel, 360-degree camera system, collision avoidance system, lane tracking system, adaptive cruise control, keyless entry and start, leather seats, electric trunk lid, panoramic glass sunroof. .