Stellantis Challenges the European Market with Cheap Electric Vehicles
Stellantis has developed a new platform to counter affordable electric vehicles coming from China. This platform is called "Smart Car" and allows the production of both electric and internal combustion engine vehicles.
Citroen e-C3 is the First Fruit of the Smart Car Platform
Stellantis' new platform will be used first in Citroen's e-C3 model. This model is designed for customers who want to buy an electric vehicle but have a limited budget. Stellantis manager Renaud Tourte said about this platform: “This platform is designed to facilitate access to electric vehicles and offer more options to our customers.” Tourte also stated that seven new models will be launched on the basis of this platform.
Stellantis Increases Competitiveness by Reducing Costs
Stellantis' new platform has many advantages for reducing costs. One of these is the ability to source high rates of parts from low-cost suppliers. Another is that it can use cheap battery technologies from China. In this way, Stellantis will be able to reduce the prices of its vehicles such as the Citroen e-C3 to competitive levels of 20,000 euros.
Stellantis' Other Brands Will Also Offer Cheap Electric Vehicles
Stellantis' new platform will not be limited only to the Citroen brand. We will also see vehicles using this platform from other brands of the company. For example, the new Fiat Panda, which will be launched in 2024, is also expected to use this platform. It was also announced that other brands such as Opel will also offer affordable electric models.
Stellantis' new platform is part of the company's strategy to increase its competitiveness in the European market and counter its Chinese rivals. The company aims to increase its market share by offering more affordable and diverse electric vehicle options to its customers.