Premium car manufacturer Lexus will showcase its innovations by pushing the boundaries of electrification at the 2023 Japan Mobility Fair. At the fair to be held in Tokyo between October 26 and November 5, Lexus is preparing to show its new generation concepts and advanced technologies for the first time.
Lexus, which will transform into an electric vehicle brand in 2035, will unveil a series of new generation electric concept models in Japan with the theme "Pushing the Boundaries of Electrified Experience".
Lexus' specially prepared exhibition stand will also reflect the brand's passion for achieving a carbon-neutral society. Within the scope of this goal, the stand in the fairground was made of bamboo materials, combining traditional Japanese aesthetics with sustainable, environmentally friendly and functional materials.
In addition, the “Lexus Electrified” virtual reality simulator will be presented to visitors to reflect the futuristic driving experience specially developed for everyone. This new driving experience will reflect what the next generation of driving pleasure will be like by combining electrification and artificial intelligence technologies.