Hyundai Motor Company has announced 'PONY, the timeless', its first heritage exhibition at Hyundai Motorstudio Seoul. ZamThe exhibition, called abrupt, reflects the past and future of the brand. The first visitors of the exhibition, whose opening celebration was held on 7 June, were VIP guests from various sectors including art, fashion and architecture. The event was attended by Hyundai Motor Group Chairman Euisun Chung, Hyundai Motor Company President and CEO Jaehoon Chang, and many former Hyundai members who helped create the Pony.
Speaking at the event, Hyundai Motor Group Chairman Chung said, “In an age where artificial intelligence and robotics have a profound impact on the way we live and work, we wanted to share our past and future with you in the best possible way. In this exhibition, we returned to our roots and respectfully commemorated our history that made us a global brand today. We realized that our future is also shaped by the experience we gained while producing the Pony, which is Korea's first independently developed serial production model.
Chairman Jaehoon Chang said, “Hyundai has a history of facing challenges and constantly seeking innovation. This legacy serves as an important milestone for us on the way to achieving our "Progress for Humanity" philosophy. I hope 'ZamThe sudden PONY' exhibition and RETRACE Series are an opportunity for people to reminisce about the past and be inspired for the future.”
The exhibition continues on several floors of Hyundai Motorstudio Seoul, and PONY's zamTracing his journey in the moment. This private space draws visitors to the PONY era with videos, music and paintings from the 1970s and 80s. All archived records of global growth through export, from the beginning of mass production, are also shared. There are also retrospective illustrations of the restored Pony Coupe Concept and world-renowned automotive designer Giorgetto Giugiaro. Also on display at the Hyundai Reunion is the fascinating N Vision 74 concept, along with the Pony Coupe Concept.