Emre Kurt, Mercedes-Benz Automobile Marketing and Corporate Communications Group Manager, became O2O (Online to Offline) and E-Commerce Group Manager in line with the company's new transformation strategy. Ezgi Yıldız Kefeli, who served as the Operations Network Development Group Manager at the company, took over the role of Automobile Marketing and Corporate Communications Group Manager.
Mercedes-Benz Automotive announced the organizational changes it carried out as part of the company's transformation movement focused on increasing competitiveness and customer experience. In this context, Emre Kurt, who works as Automobile Marketing and Corporate Communications Group Manager, will take on the task of O2O (Online to Offline) and E-Commerce Group Manager, which was created in line with the new strategy. Ezgi Yıldız Kefeli, Operations Network Development Group Manager, will serve as Automobile Marketing and Corporate Communications Group Manager in the new structure.
Emre Kurt
Emre Kurt, who started his career in the Human Resources department as part of the Mercedes-Benz Türk PEP program in 2006, was the Project Manager of the CRM project CRiS, which was implemented in 2007. Working as the Customer Communication Center Coordinator, Marketing Communications Coordinator and Digital Marketing Manager in the Marketing department between 2008-2012, Kurt became the CRM Unit Manager in 2012. Taking on more and more senior roles within the company since this date, Emre Kurt served as Customer Experience Management and Digitalization Unit Manager in 2017, Marketing Group Manager in 2018, and then Automobile Marketing and Corporate Communications Group Manager at Mercedes-Benz Automotive.
Ezgi Yildiz Keel
Appointed as Automobile Marketing and Corporate Communications Group Manager, Ezgi Yıldız Kefeli started her career in 2006 in Product Planning and Marketing at Daimler AG / Evobus GmbH Stuttgart. After being responsible for Strategic Business Development Project Management at Mercedes-Benz Asia Pacific China, he joined Mercedes-Benz Turk in 2008 and served as International Purchasing Services Project Manager. Ezgi Yıldız Kefeli, who led the transformation of the communications department as the Corporate Communications Unit Manager in 2012, was appointed as the Assistant to the CEO in 2015. Yıldız, who became Corporate Communications Group Manager in 2017, has been working as Operations Network Development Group Manager at Mercedes-Benz Automotive since 2020. During this time, he led the New Sales Model project with Change Management for the last 1,5 years.