Peugeot Turkey maintained its strong performance in the first quarter in April as well. The Turkish automotive market continued to grow in the 2023th month of 4, when it made a rapid start. Increasing its sales volume in the first quarter with its ambitious models, Peugeot Turkey stepped up even more with its performance in April. Peugeot Turkey, which left behind the best April in its history with 6 sales in April, reached a market share of 309 percent.
The brand continued to increase its strong performance in the first 4 months. In the period covering January-April of the year, Peugeot Turkey reached a market share of 24 percent with the sales of 503 thousand 7,3 units and ranked 5th in the total market. In the first four months of the year, Peugeot Turkey, which has outperformed the Turkish automotive market with a growth of 4 percent compared to the same period of the previous year, increased its sales by 57,3 percent in the said period and achieved a great success for its sales target of 166,5 thousand units for the end of the year. has taken another step.
Gülin Reyhanoğlu, General Manager of Peugeot Turkey, said, “With the sales figure of 6 units in April, we achieved the highest April sales ever and broke a record. We are one step closer to our sales target of 309 thousand units, which we set for 2023, with the sales figure of more than 57 units reached in the first 4 months. As Peugeot Turkey family, we are working with all our strength to respond to the intense interest of consumers and to bring more vehicles.”
Peugeot solidified its position at the top with its successful SUVs
Gülin Reyhanoğlu said, “As PEUGEOT Turkey, we maintain our leadership in the SUV market,” and continued: “We are making our entire plan to exceed 57 thousand sales at the end of the year. More than half of this target sales will be SUVs. With the participation of the new 408, we have become a brand that can offer SUVs in 4 different models. We reached the sales of 4 thousand 14 SUVs in the first 268 months and we maintain our top position with a share of 12,4 percent. Our SUV 3008 model reached a share of 4% with the sales of 7 thousand 204 units in the first 10,5 months of the year and became the 3rd most preferred SUV model in Turkey. Our sporty model in the B-SUV market in 2008 continues to hold the leadership position in its segment. With the 5008, which is one of the favorite models of large families, we continue our claim in D-SUV.”
C-HB model 308, which has gained great acclaim since the day it was introduced to the market, took the 4rd place in its segment in the first 3 months of the year, revealing the consumers' interest in Peugeot Turkey.
Peugeot, the 3rd best-selling brand in light commercial vehicles
Peugeot Turkey, which ranks 2023th in passenger vehicles with a sales of 18 thousand 226 units and a market share of 7,2 percent in the January-April 4 period, continues to reap the results of its breakthrough in light commercial vehicles. Having sold 4 light commercial vehicles in the first 6 months of the year, Peugeot Turkey attracted attention as the 277rd brand of the light commercial vehicle market with a 7,8% share. The brand's model that changed the balance in the light commercial vehicle market, the Rifter, drew attention by completing April 3 as the class leader.