Chery, the largest automotive manufacturer in China, will make an appearance at the 2023 Shanghai International Auto Show with its expanding product range. Chery, who is preparing for the fair that will open its doors on April 18th, will take its place in the fair with a completely new approach and on a very large scale. Chery, which will also hold the 2023 Global Dealer Meeting at the fair, will host nearly 80 overseas dealer representatives from over 1.000 countries and regions around the world.
It will catch car lovers from three angles
Chery plans to gain admiration from users of three different sizes at the fair. For example, Chery will emphasize advanced technology in terms of its technology approach, both with the design and layout of the stand and with its intense interactive solutions. In addition, in terms of globalization, Chery will present its inclusiveness to consumers with a bilingual identification and marking approach. The Chinese automaker will also appeal to the palates of consumers at its stand at the fair. In this context, there will also be a coffee surprise at Chery's stylish and technological stand. On the stand, coffee beans from countries and regions famous for their coffee will be processed by coffee masters and a "World Map of Coffee Tastes" will be created with various coffee flavors. Prepared to host hundreds of press members from abroad with a special international meeting at its stand, Chery will create a stage experience based on user interaction in terms of its "User-oriented" concept and will create a suitable environment for users to have a pleasant experience in this area.
It will gain momentum by getting stronger in the new energy field
The new-energy vehicle (NEV) market, in its current form, has entered an era where new energy and intelligence is becoming a new direction for large auto companies to centralize resources and create core competitiveness, driving scale impact. One of these companies, Chery, is driven by the mission of leading the development of the NEV industry. In this context, Chery focuses on establishing a new industry development model and accelerating its transformation into a global technology company with a new technological ecosystem. Acting with the strategy of “Yaoguang 2025”, Chery will focus on the transition to electrification and in-depth development in the field of smart technologies in line with this strategy. More precisely, Chery will develop its new energy strategy through a combination of multiple technologies, including HEV and BEV, for a comprehensive technological leap, carrying out comprehensive layout and in-depth development across multiple market segments.
Chery grew well above the industry average
As a reflection of this comprehensive approach, Chery achieved a growth of 52,7 percent in March, contrary to the general trend in the sector, and achieved a significant success by selling more than 10 thousand units for 100 consecutive months. In this context, Chery's cumulative sales in the first quarter increased by 44,1 percent year-on-year, setting a new record. The brand also continues to grow rapidly, with an acceleration well above the average growth rate of the automobile industry.
2023 Global Reseller Meeting same zamThe moment will be the first face-to-face contact between Chery and its global partners at its headquarters in China after three years of the COVID-19 pandemic. The meeting aims to strengthen Chery's globalization strategy, listen to the needs of the global market and negotiate future development plans with global partners. it's the same zamnow means Chery will further accelerate its global market strategy.