While reflecting the company's commitment to carbon neutrality, the new Toyota C-HR will offer different electrification options to the C-SUV segment, which is the biggest market in Europe and where competition is intense. In addition to the hybrid version, the rechargeable hybrid C-HR, produced with a domestic battery, will make a significant contribution to Toyota's target of 2030% electric models in 100. The new Toyota C-HR will reflect Toyota's new design approach in the most striking way in the C-SUV segment. With this project, the new C-HR with 2th Generation hybrid and rechargeable hybrid technology on the Toyota New Global Platform (TNGA5) will be produced in Toyota Automotive Industry Turkey for the first time in the world.
In addition to producing rechargeable hybrid cars, a battery production line will be established at Toyota Automotive Industry's production facilities in Sakarya, Turkey. The battery production line will support the production with an annual battery capacity of 75 thousand, and 60 employees who are experts in their field will be employed in addition.
Toyota Automotive Industry Turkey battery production line, which is a first in Toyota Europe organization and will play a critical role in Toyota's electrification transformation, is an important factor in achieving Toyota Europe's goals by supporting the electrification transformation of other Toyota factories with its qualified workforce and know-how trained in this field. will make a contribution.
Regarding the new model, a strategic step will be taken in terms of the sustainability of Toyota Europe operation by providing production diversity and flexibility with the modernization and modification of the production line according to the needs. With the investment of 317 million Euros for the new C-HR to be produced, the total investment amount of the company will reach 2,3 billion Euros.
“Eco-friendly factory”
Continuing its production activities in line with the understanding of respect for the world and people, Toyota Automotive Industry Turkey will continue to lead the developments in the sector with environmentally friendly methods and technologies. With the environmentally friendly new technology paint facility to be established with the project, Toyota Europe's 2030 carbon neutral targets will be one step closer.
“The Sakarya factory is now a global actor”
Erdogan Şahin, Toyota Automotive Industry Turkey General Manager and CEO, said the following in his statement on the subject:
“Toyota Automotive Industry In this project, which is an indicator of Turkey's high-quality automobile manufacturing experience and advanced engineering capability, we will carry out our duties within the framework we planned, with great devotion. This project once again confirms that our production facility in Sakarya, which is a part of Toyota's global power, is one of the important actors in the global sense. This important development is a new indicator of the trust placed in us in terms of the responsibilities we have undertaken in terms of producing vehicles that can meet different expectations with our strong production capability. We are proud to share this good news on behalf of Toyota Automotive Industry Turkey employees and suppliers. Working together with all our energy, we will continue to contribute to Sakarya and the Turkish economy.”
Marvin Cooke, Senior Vice President of Production at Toyota Motor Europe, said:
“I would like to state that we are proud that Toyota Automotive Industry Turkey will produce the second generation C-HR and will break new ground in Europe with its rechargeable hybrid production. As before, the new C-HR will achieve great success with the performance and devoted work of Toyota Automotive Industry employees. In addition, Toyota Automotive Industry Turkey, with its first battery production in Europe, has assumed an important role in the electrification plan of Toyota Europe and this is a strategic turning point for us.”
Toyota Automotive Industry Turkey, Toyota's factory with the highest production volume in Europe, continued to contribute to the country's economy by exporting 2022 thousand of the 220 thousand vehicles it produced in 185 to more than 150 countries. Toyota Automotive Industry Turkey has produced more than 3 million units and exported an average of 85% to date. The production and export operations of the company, which is the second largest exporter of Turkey, continue at its facilities in Sakarya with 5500 employees, 6 days a week, 3 shifts.
To achieve its mission of “Mobility for All” and “Happiness for All”, Toyota aims for inclusive and sustainable activities. Contributing to the UN Sustainable Development Goals, Toyota strives to achieve carbon neutrality in all its operations across Europe. Being the leader in CO2 reduction in Europe, Toyota will continue to offer a wide range of products to its customers until 2035 with its hybrid, plug-in hybrid, all-electric and fuel cell electric vehicles.
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