'Master Special', the platform offered by TotalEnergies to vehicle maintenance and repair services, once again made a name for itself among the most successful projects in the digital world. 'Exclusive for the Master' was awarded two bronze awards in the Digital Customer Experience and Direct Marketing Campaigns categories at the Brandverse Awards 2022, held in collaboration with Marketing Turkey and BoomSonar. Ece Halistürk, the company's Marketing Coordinator, and Sena Gölbaşı, the Business Solutions Coordinator, received the Brandverse Awards, on behalf of TotalEnergies Turkey Marketing, which handles the advertising, marketing and marketing communication works exhibited throughout the year with a unique evaluation model and offers a 360 degree inclusive view to the world of brands.
Fırat Dokur, Marketing and Technology Director of TotalEnergies Turkey, made a statement regarding the award: “The Master Special platform remains the first and only one in the lubricants industry in Turkey. The platform, which we launched in January 2021 with the slogan 'Good oil meets the most special master', has been offering special services and campaigns to masters since the first day. Masters who collect activity points can turn these points into gift certificates and win surprise gifts. Again, thanks to the platform, they can communicate and exchange information with other masters. Technical contents prepared by our technical services team and expert trainers are also shared with the masters on the platform. Masters' interest in this unique platform, which we have brought to life by taking into account the priorities of the masters, continues to increase. It is also gratifying that the success of the platform, in addition to customer satisfaction, has been certified once again with such a prestigious award by a distinguished jury.”
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