Changes in consumer habits brought along new trends in the used car market, as in all areas of retail. The used car trade has become faster and more sustainable for both consumers and car dealerships with the effect of digitalization and the innovative reverse trade model.
As in all areas of retail, changes depending on consumer trends began to be seen in the buying and selling of second-hand cars. Advantages such as rich vehicle options, reverse trading method, better reflection of vehicle photos with artificial intelligence supported systems, instant communication opportunity through notifications brought digitalization in automobile purchase and sale as well. According to the research of EY, dated April 2022, which compared the markets of Turkey, Hungary and the Czech Republic, measuring customer expectations regarding the vehicles they buy and use, it has come to the fore that Turkey is more interested in digitalization in the purchase and sale of automobiles, and one out of two consumers pays attention to the richness of vehicle options in the showrooms they prefer. Established with insights into digitalization in the second-hand car market and developed with a reverse trading approach, the Alicibul application facilitated the car buying and selling experience in line with current trends for both car dealers and customers.
Sharing his evaluations on the subject, Baran Kurga, Founder of alicibul.com, said, “The retail channel in used cars is becoming digital. The report points out that the fact that car dealerships are far from the city center can change the dealer preferences of 12% of customers. Car buying and selling using digital platforms removes these distance restrictions. alicibul.com makes it possible for car dealers who have moved away from the city center and turned to car dealership sites on the periphery of the city due to the recently rising rents, not to have difficulty in reaching customers and to design a better customer experience with the power of technology. In addition, when a user specifies the vehicle he is looking for, he can be notified of every new posting through instant notifications. Our application, where buyers and sellers can correspond instantly, takes the communication in the process to the highest level. Our platform, designed with a reverse trading approach and based on the fact that the buyer finds the buyer, not the seller, provides an active, interactive and fast trading environment.”
2 in XNUMX people want to see more vehicles
Reminding that according to the research, one of the two people wants to see more cars in the galleries, Baran Kurga said, “The number of cars you can exhibit in the physical gallery is limited. alicibul.com removes the limits on this issue. Thanks to alicibul.com, users who have a clear idea of the brand and model they want to buy can access dozens of dealers and a very rich second-hand vehicle portfolio by simply specifying the vehicle they want. Galleries can take photos of the vehicles in their portfolios and dress their galleries with special backgrounds and logos with our artificial intelligence supported Carstudio solution. Sales representatives in galleries can see who is viewing their advertisements and can instantly communicate with these people. It can communicate within the application with users viewing a model as if they were in a physical gallery. A user viewing a vehicle receives a notification asking if they want to contact the gallery or seller. If he accepts, the customer can be dealt with directly from within the application. Thanks to the notifications, auto dealers can also be informed about the vehicles they do not have or are looking for and can obtain these vehicles from other sellers on the platform. In addition, alicibul.com, which allows selling without the need for a physical car dealership, also offers a useful platform especially for individual entrepreneurs engaged in buying and selling business. Vehicle owners and galleries, who can immediately start a conversation with the buyer viewing the ad, can take advantage of the fast trading environment. With our reverse trading approach, we adopt a win-win model for all parties.”
Turkey welcomes digitalization in automobile retail
In the report, it was stated that one out of 5 people stated that seeing the interior and exterior photos of the car from all angles is decisive on their purchasing decisions. Evaluating the data, Baran Kurga said, “The rate of consumers who say 'I don't buy without seeing' is measured as 27%, in other words, the majority of them are warm to online car shopping. With the Carstudio feature of alicibul.com, galleries can dress their cars specifically for their own brands with the support of artificial intelligence, without the need for a photography studio. In this way, all the details can be included as if they are being examined in the physical gallery. From the data, it can be concluded that consumers in our country are closer to digitalization in used car retail than consumers in Hungary (56%) and Czechia (52%). With the free platform we offer as alicibul.com, we are the pioneer of digitalization in used car sales.”
“Galleries can make motor insurance and traffic insurance from the platform, and their motor insurance values can be seen”
Pointing out that the platform offers dealers the opportunity to make motor insurance and traffic insurance, Baran Kurga said, “With the cooperation we made with Koalay, we also offer the gallery, buyers and sellers the opportunity to easily take out motor insurance and traffic insurance. In this way, gallerists can reduce their costs. In addition, the insurance values of the vehicles can be accessed from the platform. We are also improving after-sales processes by providing ease of access to additional services.”
Going on an investment tour
Near zamBaran Kurga, giving the good news that they will embark on a new investment tour at the same time, concluded his evaluations with the following statements: “We receive support from Tamer Capital for Venture Building, which has very few examples in the world. We anticipate that alicibul.com, which blends the developing technology with a new idea and adapts the auto dealership to the needs of the digital world, will grow in the ecosystem and quickly close the investment tours it will take. We continue to work on our project that will accelerate the stagnating automobile buying and selling sector.”
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