Lexus Sparks of Tomorrow Exhibit Opens

The exhibition opened with the theme of “Lexus: Sparks of Tomorrow” showcased Lexus' human-centered and future-oriented works. Premium automaker Lexus underlined the brand's design philosophy and commitment to sustainability at Milan Design Week 2022. The exhibition opened with the theme of “Lexus: Sparks of Tomorrow” showcased Lexus' human-centered and future-oriented works.

Works include the impressive Lexus vehicle design by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes of the Lexus Design Awards 2022 finalists, and a future premium transportation solution by students at the Royal College of Art London for a more sustainable future. .

Studies highlighting Lexus' steps towards a carbon-neutral future and new generation designs; same zamAt the moment, it emphasizes the technology, high-level craftsmanship and innovative side of the brand.

In the interactive ON/ exhibition held in collaboration with Lexus and Germane Barnes, the silhouette of the all-electric Lexus RZ was modeled on the stand. Crafted in a wire frame suspended just above the ground, the interpretation of the vehicle embodied Lexus' understanding of electrification and technology with a vision for a more sustainable future. This design was illuminated by Aqua Creations' collection of silk colored pendant lamps called Code 130°.

Visitors are the same zamAt the same time, he had the chance to see the work of six promising finalists for the Lexus Design Awards 2022. The finalists prototyped the three core principles of the Lexus brand: “Foreseeing Needs,” “Innovation” and “Charm”. In order to develop their first ideas, they created prototypes by mentoring world-renowned names for three months.

Lexus also showcased its new radical luxury transportation in Milan with a project themed 2040: Future Spirit of Premium by students of the Royal College of Art, London. Students designed new vehicle architectures, re-imagining the changing European lifestyle and Lexus' role in the project. Here are the zero-emission and hydrogen-powered vehicle designs that offer premium feelings to people on a daily basis.