Prometeon Becomes Official Sponsor of the Superbike World Championship

Prometeon Becomes Official Sponsor of Superbike World Championship
Prometeon Becomes Official Sponsor of the Superbike World Championship

Prometeon Tire Group has become the official sponsor of the WorldSBK world motorcycle championship. The signing of the multi-year contract marks the first international sponsorship of the global industrial tire company Prometeon.

The coincidence of Prometeon's values ​​such as innovation, technology and performance pursuit with the championship was decisive in the decision to support the FIM Superbike World Championship. The international character of the championship, as the 12 stages of the championship are held in 10 different countries, also overlaps with the global identity of Prometeon Tire Group, which produces tires on three continents, operates in more than 150 countries, and has 40 employees from more than 8.000 countries.

Roberto Righi, Managing Director of Prometeon Tire Group: “Superbike was a natural choice because it represents one of the best in motorsport competitions worldwide. Six-time world champion Jonathan Rea and Toprak Razgatlıoğlu, the new king of the category, faced each other at the last corner, and it was the most exciting race in twenty years. We enter the sponsorship relationship with WorldSBK with the goal of being a long-term partner because we believe it is an excellent opportunity to add value to our brand and deliver engaging experiences to our customers.”

WorldSBK Director of Sales and Marketing Francesco Valentino: “We are very pleased with our new collaboration with Prometeon. Our international nature, which brings us together at a common point, will play an important role in achieving the goals we have set. We believe Prometeon will be a valuable partner for both the Dorna WSBK Organization and all WorldSBK stakeholders.”

As the official sponsor of WorldSBK, Prometeon will be present with its own brand around each track on all tours of the season. Another point of contact between Superbike and Prometeon will be the paddock area. A large number of trucks are located in this area, transporting materials from both teams and the Dorna WSBK Organization, publishers and various suppliers from race to race. Road transport is perhaps the most important part of the complicated mechanism that enables motor racing to be watched with pleasure. Prometeon enters this fascinating world, where the human side of the race goes hand in hand with the continuous evolution of technology, just like its in-house activities.

Prometeon has launched its new generation premium Pirelli branded Serie 02 tires in all EMEA (Europe, Middle East, Africa) markets since the beginning of April. zampresents instantly. The innovative and sustainable product line for use on highways, regional and urban roads and construction sites is the result of four years of work and 180 million kilometers of tests on the roads of Italy, Germany and Turkey. This promotion marks the most significant product launch in the group's history.

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