Interest in Electric and Hybrid Vehicles Increases Rapidly in Turkey

The automotive industry is undergoing a major transformation in Turkey, as it is in the world, and the effects of this transformation are strongly reflected in consumer preferences. The fact that consumer interest in electric and hybrid vehicles has increased more than ever before in our country due to many factors. Consumers who plan to buy vehicles also expect tax cuts and incentives to increase sales of electric vehicles.

The research shows that consumers' interest in electric and hybrid vehicles is increasing rapidly in Turkey. The rate of Turkish consumers who said that the next vehicle they would buy would be hybrid or electric was 11%, an increase of 27 points compared to last year. While the rate of Turkish consumers who state that they will definitely buy electric and hybrid vehicles in the future is 29%, this rate rises to 90% if the price offer is attractive enough.

He points out that Turkish consumers' interest in electric vehicles is primarily because these vehicles cause less harm to the environment. As to what factors could increase the demand for electric and hybrid vehicles: The main factors driving consumers away from electric vehicles are insufficient charging infrastructure and high prices. The main factor in front of Turkish consumers' desire to buy electric vehicles is the lack of sufficient charging stations (43%) and high vehicle prices (41%).

Consumers expect tax cuts and incentives to increase sales of electric vehicles.

When asked about the conditions under which the interest and demand for purchasing electric vehicles might increase, 56% of the participants gave priority to 'tax discounts' and 50% to incentives based on the purchase price. The option to expand the charging infrastructure ranked third with a rate of 19%, with an increase of 47 points compared to the previous year.

Diesel option still tops despite declining interest

Despite a 2020-point decrease compared to 17, the diesel vehicle option is still the first choice with 31%. It is seen that the interest in diesel vehicles has decreased significantly due to the fact that diesel prices have lost their former competitiveness, many brands have decided not to offer diesel engine options in the future, or the price difference with gasoline vehicles is high.

The rate of Turkish consumers who said that the next vehicle they would buy would be hybrid or electric was 11%, an increase of 27 points compared to last year. While the rate of Turkish consumers who state that they will definitely buy electric and hybrid vehicles in the future is 29%, this rate rises to 90% if the price offer is attractive enough.

Automotive chip and supply crisis may affect consumer brand choices

Due to the chip crisis in the automotive industry and the disruptions in the supply chain, delivery times are uzamin a trend. It also focuses on how disruptions in delivery times can affect consumers' vehicle brand preferences. Accordingly, 26% of the survey participants in Turkey state that if they receive an answer that they should wait 9-12 months, they will turn to another vehicle brand instead of the brand they prefer. 24% of the participants state that they can choose the base model of the same brand by giving up their hardware options rather than waiting longer, 23% of them say that they can accept to wait for 9-12 months, 22% of them say that they can accept the wait only if the price is reduced or payment is made easier.

Consumers in Turkey welcome the idea of ​​ordering vehicles online

Turkish participants show a positive approach with a rate of 35% on this issue. The rate of Turkish participants, who stated that they would not buy a vehicle online under any circumstances, decreased by 8 points compared to the previous year and became 12%. The reservations of the Turkish participants were listed as not being able to negotiate the price (44%), refraining from paying high amounts through the online channel (39%), and not getting enough support from the representatives during the sales process (36%).

The primary preferences of consumers when purchasing new and used vehicles in Turkey

7 out of Turkish consumers within 2 years; 9 of them plan to buy a new vehicle within 5 years. 66% of Turkish consumers who plan to buy a vehicle plan to buy a new vehicle. Safety, price and fuel economy remain in the top three places in the vehicle preferences of Turkish consumers. It is seen that the quality of good after-sales service, which ranks fourth, increased by 19 points compared to last year. Compared to last year, Turkish consumers prefer to provide financing with their own resources when purchasing vehicles. The rate of Turkish consumers, who prefer to provide financing with their own resources without the need for additional financing, increased by 7 points compared to the previous year and reached 47%.

According to the survey, which also reveals the preferences and expectations in second-hand vehicle purchases, Turkish consumers pay attention to the origin and mileage guarantee of the vehicle, with a rate of 61%, when purchasing second-hand vehicles. This is followed by transparent access to the vehicle's record (accident information, past vehicle owners, etc.) with 59% and the variety of options offered at second-hand vehicle shops with 49%. It is seen that Turkish consumers generally prefer auto markets and certified second-hand vehicle sales services of authorized dealers when purchasing second-hand vehicles. Turkish consumers visit the dealership at least 5 times before buying a new vehicle.