The new PEUGEOT 308 became the winner of the Women's World Car of the Year Award (WWCOTY), according to the results announced on March 8, which coincides with International Women's Day. The new 308, which was selected as the “Best Urban Car of the Year” in the same competition, also won two prestigious awards in a row. Representing 5 countries in 40 continents of the world and leaving behind 56 new models with the votes of 65 members of the Women's World Car of the Year (WWCOTY) jury consisting only of women, the new PEUGEOT 308 continues to draw attention with its unrivaled features.
PEUGEOT's new 308 model, which is the reference point in its class, continues its success by winning the Car of the Year Award in the Women's World (WWCOTY), according to the results announced on March 8, which coincides with International Women's Day. Chosen as the “Best Urban Car of the Year” by the same jury in the first round, the new 308 won two prestigious awards in a row, achieving a victory that is difficult to achieve. Representing 5 countries in 40 continents of the world and leaving behind 56 new models with the votes of 65 members of the Women's World Car of the Year (WWCOTY) jury consisting only of women, the new 308 continues to draw attention with its unrivaled features. The award is also of particular importance as the new PEUGEOT 308 covers both hatchback and station wagon bodywork.
Members of the jury said the PEUGEOT 308, “A well-designed model in every detail and with very striking features, it has managed to attract the attention of families. same zamat the moment; It has an important advantage by offering different power-train systems thanks to its gasoline, diesel, rechargeable hybrid and soon-to-be electric version. In addition, it is not only an expensive model that appeals to the upper income group, but also a car that most families can reach”. Linda Jackson, CEO of PEUGEOT, said: “The WWCOTY award for the new 308 is an honor and I congratulate the PEUGEOT teams for this achievement. The new 308 is the same as its features zamShe won this award for largely covering the millions of potential users in the countries currently represented by the Women's World Car of the Year jury. Whatever their needs, habits or desires, consumers can find the right tool in the attractive, efficient, functional and accessible 308 range.”
PEUGEOT's first big win in WWCOTY comes with the new 308
The new PEUGEOT 308 is the first PEUGEOT model to win the Women's Car of the Year Award since the award was made in 2009. PEUGEOT has won several awards at WWCOTY, including the PEUGEOT SUV 2017 in the SUV category in 3008 and the PEUGEOT 2021 and SUV 208 in the City Car and City SUV categories in 2008, but the French brand was awarded the grand prize for the first time with the new 308.
Since its first award in 2009, WWCOTY has the distinction of being the only automotive award in the world evaluated only by female automotive journalists. The voting criteria are the same as those that guide any driver in choosing a car. Many aspects such as safety, quality, purchase price, design, driving pleasure and ecological footprint are taken into account in the voting. In voting; New Zealand, Spain, Austria, Dubai, Brazil, Japan, Italy, Finland, USA, Germany, Portugal, Argentina, Mexico, South Africa, Canada, Vietnam, Ireland, Estonia, Israel, Chile, UK, Greece, Colombia, Australia, Countries such as the Netherlands, India, Denmark, Costa Rica, Russia, Puerto Rico, the Czech Republic, Ecuador, France, Peru and China are represented.
reference point of its class
Being the first PEUGEOT to carry the brand's new logo, the new 308 draws attention with its design, technology and efficient engine variety. For car lovers; the new 308, which offers the freedom to choose between different efficient power-train systems: petrol, diesel, rechargeable hybrid and soon all-electric; It proudly stands for PEUGEOT's values: excellence, attractiveness and invigoration. The new 2021 is already at the top of the bestseller lists, with over 23 orders in Europe since its introduction at the end of 65.000, 308% of which are plug-in hybrids.
The optimized architecture of the new PEUGEOT 308 contributes to the livability of the interior in both hatchback and station wagon versions. The new 308 is equipped with the latest driver assistance systems, while the PEUGEOT i-Cockpit® (compact steering wheel, digital display at eye level, central touchscreen with configurable keys) includes smartphone connections and an intuitive infotainment system.
In addition to gasoline and diesel engine options, the new 308 will be available with 180 HP and 225 HP rechargeable hybrid engines. Fully electric versions of the hatchback and station wagon body types will complete the product range in 2023.