The legendary name of the motorcycle world, Suzuki, was deemed worthy of a new award after its success in the sector. In this context, Suzuki was selected as the “Most Reputable Motorcycle Brand of the Year” this year at The ONE Awards Integrated Marketing Awards organized by Marketing Turkey, and won this award for three consecutive years. Suzuki Motorcycle Brand Director Emre Acar, who made a statement on the subject, said, "As Suzuki Turkey, we have strengthened the brand strategy that we have created by taking inspiration from the history of motorcycles approaching 70 years, with Hayabusa, which we launched in 2021, and that we were deemed worthy of the most prestigious award of the year three years in a row by public vote. It is very valuable for him.”
Suzuki continues to crown its achievements with awards. Suzuki, one of the world's leading Japanese manufacturers, was deemed worthy of an award within the framework of The ONE Awards Integrated Marketing Awards organized in cooperation with Marketing Turkey and market research company Akademetre. The event organized based on the Reputation and Brand Value Performance Measurement research; This year, it was held in nearly 70 categories. At The ONE Awards Integrated Marketing Awards, the brands and business partners that increased their reputation the most during the year were determined as a result of face-to-face interviews with 12 people in 1.200 provinces. at Suzuki It was chosen as the “Most Reputable Motorcycle Brand of the Year” by the public jury within the scope of The ONE Awards Integrated Marketing Awards.
“Inspired by our Suzuki motorcycle history, we create our brand strategy”
Suzuki Motorcycle Brand Director Emre Acar, who made a statement on the subject, said, “We shape our entire brand strategy by being inspired by Suzuki's motorcycle history, which is approaching 70 years. Legendary Hayabusa, which returned to the streets in 2021, further strengthened Suzuki's image. Adding Japanese technology to the motorcycle world, Suzuki enables us to establish strong bonds with motorcycle enthusiasts and to create a highly loyal customer portfolio. Despite all the negative conditions experienced during the pandemic period, we are happy to bring Suzuki together with motorcycle lovers, especially in the positive increase in the motorcycle market due to the trend towards individual mobility. We would like to thank all my teammates, our valuable agencies and Marketing Turkey who contributed to this award. This award, which we have been awarded three years in a row as a result of the public vote, is very valuable to us. We will continue to add to our successes and make a difference in the sector.”