French DS Feels Its Weight In The Luxury Segment

French DS Feels Its Weight In The Luxury Segment
French DS Feels Its Weight In The Luxury Segment
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Representing French luxury in automobiles, the distinguished brand DS opened its fifth showroom in Turkey in Antalya. Koluman Monde Motorlu Araclar Ticaret ve Sanayi A.Ş., a subsidiary of Koluman Holding in Turkey. After the two showrooms in Istanbul, Ankara and Izmir, the 500 square meter 2-storey showroom in Antalya's luxury district Lara was equipped with the most advanced technology without sacrificing high-level luxury.

The brand, which started to serve the Mediterranean Region under the name of “DS Automobiles Antalya”, will continue its investments in Turkey in 2022 in different cities. In line with the brand's "luxury" strategy, in its fifth showroom opened in Antalya Lara; While the DS-7 is presented to the public, the DS 2022 and DS 9, which have an elegant, powerful and sophisticated line, will also take their place in the model range, together with the hybrid version, as of January 4.

Erciş “2022 will be the year of DS”

Koluman Monde Motor Vehicles Inc. Deputy Chairman of the Board of Directors, Altuğ Erciş, stated that they did not experience the supply problem arising from the chip crisis as much as other brands in this period, when the effects of the pandemic period are still ongoing, "We supply DS models at a rate close to the number of vehicles we want. Despite the availability problems and fluctuating exchange rates, we continue our investments with the Antalya showroom. Antalya and the Mediterranean Region are a location with a high potential to prefer luxury cars. With our new showroom, we will reach more sales units than last year at the end of the year. One of the three growing brands in Europe in the luxury segment, DS will rise in Turkey as well, and 3 will be the year of DS with our new models. DS will reach double the number of sales next year compared to this year”.

30 years and above preference

Adding that the DS brand is mostly preferred in Istanbul, Erciş said, “DS models are a brand that women and men over the age of 30-35 are attracted to equally. Representing luxury at the best and highest level, DS is growing rapidly in our country and is taking its place as a serious player in the premium segment. Brand awareness has reached the highest level in Turkey and is highly recommended by our customers. One of the main reasons for this is that we are one of the brands with the highest price-benefit level in our segment with our models besides the luxury line.”

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