Audi, which is the official carrier sponsor of Contemporary Istanbul, takes part in the event with its video art work “quattro – unbound”.
The 16th edition of Contemporary Istanbul Contemporary Art Fair, which is one of the most prestigious events of the global art world and brings together the most influential art collections every year, is held at Tersane Istanbul between 7-10 October.
The focus of the brand strategy zamAudi considers art as one of the platforms where these interactions are experienced at the highest rate. Audi supports progressive, experiential approaches and events that change the traditional approach to artworks and embody progressive ideas and reflect modern trends, just like the brand itself. With this approach, it took its place among the supporters of Contemporary Istanbul, one of the leading contemporary art events in the world, this year.
Audi also takes part in a special video art work called “quattro – unbound” at Contemporary Istanbul, which was held online last year due to pandemic restrictions and met with art lovers at Shipyard Istanbul this year. Audi also carries out the VIP transfers of the fair during the event.
turned the quattro into a work of art
For Audi Contemporary Istanbul, the legendary traction system turned quattro into art. “unbound” video art for quattro; Inspired by the unique quattro technology that defies harsh weather conditions, it combines the simplicity of lines with the immersive rhythm of music and offers its audience a dynamic experience. “quattro unbound” will meet with art lovers in the T8 hall throughout the fair.