Mengerler Egemer, which started to serve as the first Mercedes-Benz Authorized Sales and Service Dealer in Izmir in 1968, opened its new showroom in Gaziemir, designed in accordance with the concept that emerged in the Mercedes-Benz world under the name MAR 2020.
Mercedes-Benz Mengerler Egemer Gaziemir, which is the largest showroom investment made within the Holding in recent years, is one of the few showrooms in Turkey designed and built with this concept and offering sales and service services together. While the new showroom is reserved only for passenger vehicles, the old showroom, also located in Gaziemir, continues its sales and services related to commercial vehicles in the same place.
Mercedes-Benz MAR 2020 concept is now in Izmir
Mercedes-Benz Mengerler Egemer offers its guests a high-level digital experience in sales and service processes, in line with the new concept of the Mercedes-Benz brand, in its Gaziemir showroom, where it provides second-hand sales and service for automobiles and light commercial vehicles. Thanks to the technology used in the design of a personalized car, Mercedes-Benz customers become partners in this digital experience.
Author and businessman Hanri Benazus, who is known for his collection of books about Atatürk and Atatürk's photographs, attended the event where Mercedes Dealer General Managers were invited and introduced the MAR 2020 concept, as the guest of honor with a part of his collection.
Mengerler Egemer CRM and Marketing Officer Reyhan Beypazar; “Our investment; It is one of the biggest showroom investments made within the Holding in recent years. Our concept emerged in the world of Mercedes-Benz under the name MAR 2020. We can say that we have become one of the few showrooms in Turkey that are designed and built with this concept and offer sales and service services together. MAR 2020 concept; As a result of digitalization and technological developments, the new generation Mercedes-Benz shows itself in automotive products both in terms of design and technology. We have made an important digital infrastructure investment for contacting customers in changing trends in the world, meeting their needs, online tracking, and offering personalized sales and service services together. With our new location, we provide an environment where we can present the possibilities of the MAR 2020 concept to all our customers.” said.
Emphasizing that they provide a high level of digital experience in sales and service processes in line with the new concept of the Mercedes-Benz brand, Beypazar continued: “With the digital experience we have, we aim to bring our customers together with cars that they can design in line with their tastes and wishes. We offer much more economical solutions thanks to online appointments made in service services. In addition, we also offer mobile vehicle and valet services in order not to leave our customers without a car during appointments. We look forward to being online and accessible 7/24 in all our services with the 'Mengerler Mobile Application', which we will launch in a short time.”