At the Tokyo 2020 Summer Olympic Games, which started with a one-year delay due to the pandemic, Toyota once again showed its support for the 'Olympic spirit' with the global campaign “Start Your Impossible-You Are Mobile Free”, which forms the basis of the concept of mobility. Moving rapidly from an automotive company to a mobility company, Toyota started to present the first functional examples of this transformation at the Tokyo Olympics, where it became its official partner. Toyota participated in the teams of athletes, technical staff and administrators of the countries in the Olympics, which were held without spectators; It provides services with more than 3700 mobility products, from autonomous vehicles to fuel cell buses, robots, taxis, and electric walking vehicles. This service will continue at the Paralympic Games, which will start after the Games.
Toyota's global campaign “Start Your Impossible”, launched for a world where everyone from 7 to 70 moves freely, points to the values of humility, hard work and never giving up, like all athletes, of Olympic and Paralympic athletes. Drawing attention as part of Toyota's long-term mobility project to create a more inclusive and sustainable society, the campaign also emphasizes that everyone can struggle with impossibilities. Drawing attention to the fact that mobility does not only consist of automobiles, Toyota believes that mobility is the right of every person, and aims to make people's mobility and life easier with the "mobility" technologies and solutions it has developed.
Campaigns Are Held in Turkey
With the start of the Olympic Games, various events are organized by Toyota in Turkey. Through communications based on Toyota's "mobility" solutions and vision, programs emphasizing the Olympic spirit are broadcast on TV and digital media, and the themes of "passion, brotherhood, respect and freedom" are conveyed in these programs. In addition, these publications include the stories of Turkish athletes preparing for the 2020 Tokyo Olympics and Paralympic Games.