In the first 5 months of the year, Peugeot recorded 17 percent growth in total sales compared to the same period of the previous year, and completed May as the leader of the SUV market. PEUGEOT's ambitious representatives in the SUV class, PEUGEOT SUV 2008, PEUGEOT SUV 3008 and PEUGEOT SUV 5008, achieved a total sales of 1.971 units in May, achieving a 13,9% market share. PEUGEOT SUV 2008, the representative of the brand in the B-SUV class, closed the January-May period with a 17,4% market share and became the leader of its class in the first 5 months.
In the first 5 months of the year, PEUGEOT grew by 17% in total sales compared to the same period of the previous year, reaching 16.933 units. Maintaining its strong position in the Turkish market with its renewed SUV family, PEUGEOT became the leader of the SUV market in May. PEUGEOT's ambitious representatives in the SUV class, PEUGEOT SUV 2008, PEUGEOT SUV 3008 and PEUGEOT SUV 5008, achieved a total sales of 1.971 units in May, achieving a 13,9% market share. With this result, PEUGEOT completed May at the top of the SUV class, which is rapidly rising in the Turkish market. PEUGEOT SUV 2008, on the other hand, attracted attention as the most preferred model of the B-SUV market both in May and in the first five months. PEUGEOT SUV 2008 completed the January-May period at the top of its class with a 17,4% market share.
“We achieved 96% growth in light commercial”
İbrahim Anaç, General Manager of PEUGEOT Turkey, said, “We started the year quite quickly. At the end of 2020, the SUV 3008 and 5008 were renewed. At the beginning of 2021, we introduced the new 208 to the Turkish market. As the PEUGEOT brand, we achieved a 5% growth in the first 17 months compared to the same period of the previous year, and reached 16.933 units. During this period, we recorded a significant growth of 96% in our light commercial vehicle models. On the other hand, our passenger and total market share decreased slightly compared to the same period of the previous year. We can show the problems in the global supply chain as the main reason for this. Like many brands, we have seen the effects of these problems.”
“SUV leadership in a difficult year is very valuable”
PEUGEOT Turkey General Manager İbrahim Anaç stated that they were the focus of attention of consumers with ambitious SUV models in the January-May period and that they had risen to the leadership in this class as of May, “We had a very successful May as the PEUGEOT brand. We achieved a 3.075% market share in total sales with 5,6 units. Our ambitious models 2008, 3008 and 5008 in the SUV segment brought us the leadership in this field. In May, we became the market leader in the SUV segment with a market share of 13,9%. In the B-SUV segment, we are in the leading position both in May and in the January-May period with our SUV 2008 model. It is very valuable for us to be the leader with our SUVs in such a challenging year.”
“May figures indicate that demand continues”
Evaluating the 5-month period of the automotive market, PEUGEOT Turkey General Manager İbrahim Anaç continued his words as follows: “2020 has been a challenging year in which trade and ways of doing business have been redesigned in all sectors due to the pandemic that has had an impact on the world. 2021 was entered with the pandemic and some restrictions on production. However, the growth in the market did not slow down. In the January-May period, the total market grew by 72% compared to the same period of the previous year and amounted to 314.882 units. The passenger car market, on the other hand, recorded a growth of 69% in the same period, reaching 247.977 units. During this period, the light commercial vehicle market grew above the total market. The light commercial vehicle market amounted to 5 units in the first 66.905 months, so the growth reached 83% compared to the same period last year. The first 5 months were a period in which product supply on the basis of brands gained great importance. Showrooms were open for only 11 days in May due to quarantine. Despite this, the fact that the number of sales was 54.734 can be taken as a sign that the demand in the market continues.”