Dacia introduced its new visual identity as an important milestone in its strategic plan. Staying true to the Dacia DNA, the renewed visual identity for a more modern and digital brand stands out as a concrete example of simplicity and robustness.
Dacia is entering a new era in Dacia, which has been constantly breaking the rules and capturing a new, more assertive, contemporary and original design since its establishment.
New goals in the new era
The strategy of Dacia, which is the harbinger of a new era announced at the beginning of 2021, is reflected in the new logo, emblem and colors that are faithful to the brand codes. Building on the elements behind its success, the brand gets a new feel that continues to reflect the values of simplicity, originality and durability, always at an affordable price.
Dacia CEO Denis Le Vot stated that Dacia is a brand that is constantly redefining the basic requirements in the automotive industry, “We are able to be both accessible and attractive. Our position in the market has been unique since the first day we started, and we will continue to grow in the coming years.”
New visual identity reflecting the brand
Dacia's new visual identity comes to the fore with a new logo and emblem, which are indicators of a different and assertive brand. These two new designs were created in-house by the "Design Team", which has guided Dacia from day one and sought to highlight the essence of the brand.
At the center of the new visual identity, the logo evokes an ever-present sense of solidity and balance. By changing the shape of the letters “D” and “C”, which are inverted images of each other, the compact and intelligent spirit of the brand is brought to the fore. The geometric lines of the logo give the string of letters a sense of mechanical movement.
The emblem reflects the essence of the logo by bringing the letters “D” and “C” together, like the links of a chain with a strong and harmonious relationship between them. The easily recognizable new Dacia emblem emphasizes the brand as a powerful and meaningful symbol.
These two new designs, simple and easily understood, reflect the solid structure of Dacia models used by millions of consumers every day.
Especially the reduced graphic design elements underline that Dacia is a brand that focuses on the essentials. Each piece harmonizes with the others to form a cohesive whole, while creating new opportunities for more digital content. The new graphic design elements, like the brand itself, are quite robust and flexible. While the arrow-shaped letter “D” in the logo points to the whole of the design, it highlights the sense of movement created by a future-oriented brand.
Dacia takes inspiration from nature with new colors
While highlighting the brand's closeness to nature, khaki green evokes a strong reference point for customers and a terrain where Dacia models such as the iconic Duster show themselves.
Auxiliary colors complete the scale;
- More earth colors: dark khaki, terracotta, sand color
- Two other intermediate colors: bright orange and green for a more “technological” feel
The essence of the brand is also highlighted by its new iconography, which symbolizes freedom, empowerment and the need to return to its essence. While these basic needs are felt by most people, it leads them to focus on the things that really matter.
The new brand identity will begin to be implemented through brand-specific sites, advertisements and brochures from June 2021. Dacia outlets will gradually switch to the new brand identity from the beginning of 2022. Starting from the second half of 2022, new logos and emblems will be used on vehicles.