leading company in the automotive sector in Turkey Tofas, 8 separate awards received in the international arena than the scope of human resource practices. Tofaş, which received 4 awards from Brandon Hall Group, one of the leading institutions providing research, analysis and consultancy services in the field of Human Resources Management, was deemed worthy of 4 different awards by Stevie's, one of the world's most prestigious awarding organizations in the field of business management.
Having crowned its exemplary practices in the field of human resources with many national and international awards in the past years, Tofaş also received 8 different international awards this year. Tofaş was deemed worthy of 4 awards from Brandon Hall Group, one of the leading institutions providing research, analysis and consultancy services in the field of Human Resources Management, and 4 different awards by Stevie's, one of the world's most prestigious award organizations.
Three first prizes!
Three different applications of Tofaş in the field of human resources were awarded with first place. “HR Lab”, an employee experience development program where agile mixed teams formed with the voluntary participation of employees from different departments develop projects to improve employee experience with human-oriented design method and agile approach; It received the first prize in the category of “Most Innovative People Management Approach” by Brandon Hall Group. Social club activities, events, volunteer clubs, sports activities, health services, psychological counseling services and social facilities, which are offered to improve the health of employees by providing a holistic well-being in physical, social, emotional, spiritual and financial dimensions, and to keep their motivation high. "Health and Social Life Practices in Tofaş", which includes fabricafe, sports facilities, cooperative and food and beverage facilities, also brought Tofaş first prize. Digital assistant Zekky, who offers the most appropriate development solution by blending past training data, competencies and employee responses under a smart algorithm for technical and behavioral development solutions, was awarded the first prize in the “Most Innovative HR Technology” category.
The youth employment strategy and personalized talent development programs also won awards!
Tofaş also won the second prize in the "Best Youth Employment Strategy" category. "Early Talent Programs", which consists of 6 different internship programs, master and doctorate programs, career events, digital mentoring programs and social media studies, where we conduct employer brand activities and early talent programs as an integrated strategy, was awarded the second prize by Stevie's. The “Internal Assessment Center” application, in which knowledge, skills and competencies are evaluated with special techniques such as interviews, group work and role plays for the selection of the most suitable candidate in the recruitment and "Guide Your Career" processes, also received an award. “Personalized Talent Development Programs”, which consist of corporate mentoring, reverse mentoring, individual coaching, team coaching and special interest programs, and which create an experience-based and personalized learning method using the company's internal resources, were also awarded. The "Field Worker Technical Competence System", which was established to direct and follow the professional development of field workers, was awarded in the "Most Successful HR Technology" category. The “Local Marketing and CRM Development Program”, a long-term program designed to develop dealer service managers and customer service specialists, aiming to support customer satisfaction and customer loyalty in after-sales services, was also among the works awarded.