İŞBİR YATAK “GROWED BY 20 PERCENT, TARGET IS 50 PERCENT BY THE END OF THE YEAR” The increase in global bed production and consumption has continued in the last 10 years. According to the announced data, approximately 230 million beds are produced worldwide each year. The data also reveals that the value of beds produced has increased by 2009 percent since 58. These rates are expected to increase by approximately 2020 percent between 2023 and 3. At the same time, the figures reveal that sponge beds also have a significant share in the world market. Experts on the subject state that the sponge bed market has reached 45 percent by looking at the development of the bed sector over the years. In this context, İşbir Yatak, which increased its production capacity by 50 percent, achieved a 20 percent growth in turnover. The target for the last quarter of the year is to increase this rate to 50 percent.
While latex mattresses have lost their share in most countries over the years, the use of foam mattresses has dominated the market in Germany, France, Brazil and Italy. In Russia, which is an important market for Turkey compared to the spring and latex mattresses use foam mattresses use is increasing.
WE INCREASED OUR DAILY PRODUCTION CAPACITY BY 50 PERCENT
Noting that the increase in the use of sponge mattresses is a very important development, İşbir Holding CEO Metin Gültepe said, “In the Central European countries, the production of foam mattresses is around 75 percent. We observe that the use of mattresses with foam layers has increased in parallel with the development of e-commerce in Western European countries, where the use of pocket spring mattresses is intensive.
When we look at Turkey up more than 15 percent of the total foam bed mattress production. This rate continues to increase steadily in our country, especially in recent years. We also carry out studies and innovations to increase the production of viscoelastic sponge mattresses, which are becoming the trend of the world, as well as domestically. In this context, we increased our daily production capacity by 50 percent, especially during the pandemic period. We reached a growth of 20 percent in terms of turnover, our goal is to reach this rate to 50 percent by the end of the year. This of course can not just consider the Turkey market. Are important destinations Germany, France, Italy and Russia are among our target countries for export takes place. In addition, we have a new machine park investment that we have made in terms of innovation. Thanks to the ViscoStar Aqua Fixing Technology, which is a part of this investment, we are both ecologically friendly and increasing the quality and comfort of our ViscoStar group mattresses with viscoelastic sponge material.
At the same time, we are going through a period in which we are very sensitive about hygiene. In this context, we have another technology that we have developed. We have recently developed it in our R&D centers and it is a first in the mattress sector in Turkey and the world.Safe Sleep Tunnel (SST) Hygiene Tunnel'technology has been implemented. Thanks to this tunnel technology, our beds become more hygienic with UVC rays and are packed completely untouched by human hands. Successful results have been obtained from independent laboratories regarding the efficiency of this technology. " he spoke.
E-COMMERCE INCREASES THE DEMAND FOR SPONGE BEDS IN THE BED SECTOR
Recent studies have shown that the 'one size fits all' approach in the mattress industry is starting to decline. Consumers are now demanding a wide range of products when purchasing mattresses. Users are looking for durability, quality and the fit of the mattress to their body rather than price, and are also increasingly interested in the product's certification and ecological sustainability.
Gultepe; “As the researches become widespread, both the support for the immune system and its positive effects on physiological and mental activities increase the importance of sleep in our lives every day. In recent years, there has been an increasing interest in quality mattresses, sleep products and bed accessories for a healthy sleep. The search for quality sleep and the increase in awareness also brings the manufacturers with the necessary certificates to the forefront.
Similarly, e-commerce, which is also developing in the mattress sector, is also changing the large global mattress market in this context. Recently, consumers are demanding that large items such as mattresses can be purchased online and delivered to their address. This directly affects the demand for sponge mattresses.” – Hibya
