Türkiye'de29 years operating in the production and marketing of lubricants Turkey Total area of marketing, gerçekleştirdiği'total RUBIE for long-haul drivers Roadshow 2019 has ended. TOTAL RUBIA, which covered 2 thousand 25 kilometers between September 7 and October 600, met 19 thousand 6 long road drivers in 566 provinces.
TOTAL RUBIA, which met more than one thousand heavy vehicle drivers in 2018 province, 21 point along 26, did not leave long road drivers this year either. 'TOTAL RUBIA Roadshow', organized by Total Turkey Pazarlama to promote heavy-duty mineral oils, met with 6 thousand 19 long road drivers at 25 point in 6 province in September-October. 566 TOTAL RUBIA Roadshow, which started in Çorlu in September and ended in Bursa Gemlik in October, 2 has covered a thousand 25 kilometers during this period.
During the activities, trainings were given to the participants on the right oil selection, new generation diesel engine technology, environmental emission systems and fuel economy, while body composition measurement, which is accepted as a measure of health and fitness, was performed. Road safety awareness was created with a safe driving simulator to ensure that drivers can drive safely on long roads. Various gifts were distributed in the activities such as basket throwing, drum tilting games were played.
Ali Şentürk, nicknamed 'African Ali', one of the famous servers of Kral FM, listened to by long-distance drivers, was also the guest of the Roadshow. Afrika Ali met with his followers at the events held in Istanbul, Ankara, Izmir and Bursa and broadcast live from the event areas. Afrika Ali presented TOTAL RUBIA heavy diesel engine oil to 10 lucky listeners during the live broadcast.
Fırat Dokur, Director of Total Turkey Marketing and Technology, emphasized that they have had the opportunity to meet tens of thousands of long-distance drivers, thanks to the 'TOTAL RUBIA Roadshow' events. Dokur said, “TOTAL RUBIA has been with long road drivers this year as in previous years. We go to the field every year and travel around the city to share the trust we feel in our brand with heavy vehicle drivers. We aim to be the most preferred and recommended motor oil brand of long-distance drivers in the near future with the approach of our TOTALRUBIA brand, which provides confidence by listening to the high quality and customer demands. ”
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